Fernando was born in
San Pedro Sula on June 20th of 1986 and currently resides in the city of Sabanagrande
(45 minutes away from the capital). He is engaged to his girlfriend Carolina,
with whom also shares a passion for bakery and pastries.
Fernando is part of an
entrepreneurial family. His aunt started a bakery that today is one of the largest
in the city of Sabanagrande. Fernando used to regularly help his Aunt with all
sorts of tasks in the bakery.
However, he struggled when
he decided to step out from the bakery and find a formal job. Concerned about
not having an income, Fernando decided to rent a vehicle and talk to his aunt about
managing the distribution for the bakery business. Originally, his aunt baked
the bread and different families, small convenient stores, and customers would pick
up their orders directly from the store. However, Fernando's vision opened the
door for innovation that allowed them to compete with other bakeries by
offering delivery services - especially to communities with remote access and
little coverage from the competition.
In addition to
creating a source of income for Fernando, his vision made it possible for communities to have access to products for
which people previously had to walk long walking-distances to purchase. He also
employs an additional person within this business.
As demand was
increasing in other communities, Fernando invested a lot of time in analyzing
the implications of his income and expense accounting. As a result, he realized the importance of acquiring
his own vehicle to be able to deliver the merchandise
because his profit margin was very low due to
the high costs of renting a vehicle.
Upon noticing the same
thing, his fiancé Carolina, who helps him with the accounting and the
distribution encouraged him to take the step of doing something different in
his business. Being members of a Christian Reformed Church, they heard about Diaconia
Nacional, and the loan program for small business owners.
Through this, Fernando
was able to get a L. 100,000 ($5,000) loan to buy his own vehicle that has
allowed him to grow his business and reach to other communities. Not only that,
Carolina, who comes with him during the delivery routes, has been able to
promote her business of pastries specialties to the bread customers.
Together they are not
only bringing bread to remote communities but also pastry services such as
cakes for birthdays, weddings, and other special events.
that without Diaconía he would not had been able to grow his business.
Diaconía Nacional, a local
business affiliate of Partners Worldwide in Honduras, works with more than 50
entrepreneurs in Tegucigalpa, sabanagrande and Olancho. The work of Diaconia
Nacional has been supported by its global business affiliate, the Honduras
|Fernando delivering bread to the communities in Sabanagrande.|
|Fernando with his fiance Carolina.|
|This is the vehicle Fernando was able to purchase with the loan.|